I think that Alexa rankings are cool and I use the unobtrusive Alexa Sparky Firefox add-on as a quick and dirty input to my “is this website for real” formula. I don’t obsess over our blog’s ranking, although we’re not doing too badly.
What I love, however, is that our blog’s ranking is higher than that of Sarah Palin PAC’s website. I don’t know why, but that got such a smile out of me!
posted by jay